Suzuki Expands Uttarakhand Network: ‘Yoi Suzuki’ Opens in Roorkee

Suzuki Motorcycle India Pvt. Ltd. (SMIPL) has announced the further expansion of its retail footprint in Uttarakhand with the inauguration of its new dealership, Yoi Suzuki, in Roorkee. This strategic addition strengthens the brand’s presence in the state and aims to connect more effectively with riding enthusiasts across the region.

The new dealership, located at New Adarsh Nagar, Haridwar Road, Roorkee , was inaugurated by Mr. Mitsumoto Watabe, Executive Officer – Sales, Marketing & After Sales, SMIPL.

Seamless 3S Solution and Customer Experience

The Yoi Suzuki dealership has been designed to offer customers a seamless 3S (Sales, Service and Spare Parts) solution under one roof. The new outlet reflects Suzuki’s focus on providing customers with a convenient and premium experience across its expanding retail network.

Mr. Mitsumoto Watabe highlighted the benefit of the expansion: “Yoi Suzuki in Roorkee brings us closer to our customers, giving them easy access to our full range of scooters, motorcycles, and after-sales services. This dealership allows us to be by the side of our customers, ensuring a smooth and enjoyable ownership journey”.

• Service Workshop: The facility houses a fully equipped service workshop with advanced tools to provide expert maintenance and after-sales support through a team of trained professionals.
• One-Stop Destination: The dealership offers Suzuki’s latest range of genuine accessories, apparel, and merchandise, making it a one-stop destination for customers to experience the complete world of Suzuki.

Strengthening the Uttarakhand Network

With the inauguration of Yoi Suzuki, SMIPL’s total touchpoints in Uttarakhand now reach 14. This expansion is a key step in providing enhanced accessibility to customers across the state.

Complete Domestic Product Line-up on Display

The Yoi Suzuki showroom showcases Suzuki’s complete range of domestic two-wheelers, catering to diverse customer segments, including:

• Scooters: Access , Avenis , and Burgman Street.
• Motorcycles (Premium & Performance): GIXXER & GIXXER SF , GIXXER 250 & GIXXER SF 250 , and V-STROM SX.

Frequently Asked Questions (FAQs)

1. What is the name of the new Suzuki dealership inaugurated in Roorkee? The new dealership is named Yoi Suzuki.
2. What is the service model offered by the new dealership? The dealership offers a seamless 3S (Sales, Service and Spare Parts) solution under one roof.
3. How many total touchpoints does Suzuki now have in Uttarakhand? With this addition, the total touchpoints in Uttarakhand now reach 14.
4. Name three scooter models available at the Yoi Suzuki showroom. The showroom showcases the Access , Avenis , and Burgman Street scooters.
5. What is the premium motorcycle range displayed at the new outlet? The premium motorcycle range includes the GIXXER & GIXXER SF, GIXXER 250 & GIXXER SF 250, and V-STROM SX.

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