Royal Enfield Diwali Dhamaka: Record 2.49 Lakh Festive Sales (Sept-Oct ’25)

Royal Enfield Diwali Dhamaka: Records Highest-Ever Festive Sales with Over 2.49 Lakh Motorcycles Sold

Royal Enfield has achieved a remarkable milestone, delivering its highest-ever festive performance and reinforcing its position as a global leader in the mid-sized motorcycle segment.

The company sold over 2,49,279 motorcycles during the combined festive months of September and October 2025. This period registered a 26% growth over the same festive period last year.

October 2025 Sales Highlights

Focusing on the monthly performance, Royal Enfield posted total sales of 1,24,951 motorcycles in October 2025. This represents a 13% growth compared to the same month last year.

• Domestic Sales: Domestic sales closed at 116,844 units in October 2025, showing a strong 15% growth over the 101,886 units sold in October 2024.
• Exports: The company exported 8,107 motorcycles during the month. This figure showed a decline of 7% compared to October 2024.

B. Govindarajan, Managing Director – Eicher Motors Ltd. and CEO – Royal Enfield, noted that the festive period was “truly special,” with the overwhelming customer response translating into a milestone that “speaks volumes about our momentum and the unwavering love riders have for the brand”. He highlighted strong performances from “refreshed favourites like the Hunter 350 and Meteor 350 to timeless icons like the Bullet and Classic”.

Year-to-Date (YTD) Performance Snapshot

Royal Enfield also reported impressive Year-to-Date figures for the 2025-2026 fiscal period:

Brand and Business Updates

Royal Enfield continued to engage its community and expand its customer convenience in October:

• E-commerce Partnership: Royal Enfield partnered with Amazon to offer a more comfortable shopping experience and enhanced convenience for its customers. The entire 350cc range—including the Classic 350, Bullet 350, Hunter 350, Goan Classic 350, and the new Meteor 350—is available through a dedicated brand store on Amazon India. This purchase option is currently available for customers in five major cities (Ahmedabad, Chennai, Hyderabad, New Delhi and Pune).
• Community Initiative: Royal Enfield Social Mission announced the second edition of ‘Journeying Across the Himalayas,’ an annual multidisciplinary festival dedicated to celebrating and safeguarding the cultural and natural heritage of the Himalayas. The event will be held from December 4-10, 2025, at Travancore Palace, New Delhi.

Frequently Asked Questions (FAQs)

What was Royal Enfield’s total sales figure for October 2025?

Royal Enfield posted total monthly sales of 1,24,951 motorcycles in October 2025.

What was the total number of motorcycles sold during the festive months (September-October 2025)?

Royal Enfield sold over 2,49,279 motorcycles during the festive months of September and October 2025.

What was the year-on-year growth rate for October 2025 sales?

Total sales in October 2025 registered a 13% growth compared to the same period last year.

Which Royal Enfield models are available for purchase through the Amazon partnership?

The 350cc range, including the Classic 350, Bullet 350, Hunter 350, Goan Classic 350, and the new Meteor 350, is available through the Amazon India partnership.

What is the YTD growth percentage for Royal Enfield’s total sales in the 2025-26 period?

Royal Enfield’s total sales for the YTD period (2025-26) showed a 27% growth

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